Hey you! Are you a SaaS marketer? Are some of your customers more valuable to you than others (e.g. do you offer free trials or different payment plans)? Could your marketing spend be better dedicated towards acquiring the most profitable users - and acquiring them as efficiently as possible? If yes, we are here to help you.
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
The right way to optimize a SaaS business is by comparing the lifetime value of a given customer to the cost of acquiring that particular individual. Your profits are maximized only through understanding the true return of investment of your marketing activities in all the different channels. saasboost ranks your marketing campaigns based on their LTV to CAC and not with widely used but often misleading metrics such as number of activation conversions or conversion rate.
With the help of saasboost your every marketing cent is put to work towards finding and securing your most valuable customers. You will get the full value of your data when you pair it to saasboost’s algorithm enhanced by machine learning. Join our list now to take your SaaS business to the next level!
Do you know if your marketing campaigns are getting you sticky customers? Some marketing campaigns work better than others in acquiring users for the long term. We make it easy to calculate what an average customer’s lifetime per campaign is, so you can optimize for those that get you long-term users. Combined with the actual value of those users you can optimize by lifetime value.
Combine all this, and you get a clear picture of what the cost of an active customer is per campaign, what the lifetime value of those customers are and thus optimize your marketing spend by what brings you profitable business. When CAC < LTV, just add money.